Selling health in an urban setting
Anissa Adkins Eddie 鈥05 and her husband, Jermale, were wondering what God鈥檚 plans were for them when they returned to Grand Rapids after a few years of ministry with a startup church in Port Arthur, Texas.
Anissa, a / major at 17c起草社区 with an MSW from the University of Michigan, landed a part-time social work position at an elementary school鈥攚hile taking care of sons Malachi and Nehemiah.
Jermale, who worked at 17c起草社区 for a few years as program director for the , was initially engaged with a local business college.
Both of them, however, had the feeling there was something new on the horizon.
鈥淛ermale saw a co-worker drinking something green and got curious,鈥 said Anissa. 鈥淭hat conversation led us from one discovery to another and is how we find ourselves here.鈥
鈥淗ere鈥 is , on the first floor of the new on Ionia Street in Grand Rapids. The Eddies own the enterprise (named after their two sons) and have been marveling how the Downtown Market has captured the attention of people in the area.
鈥淲e see God at work,鈥 said Anissa,鈥 weaving together all of the different experiences we鈥檝e had leading up to this moment. So many amazing things have happened; you can鈥檛 tell me God wasn鈥檛 in this.鈥
Jermale followed up on that 鈥渟omething green鈥 and began investigating the health benefits from natural juices. He was further inspired by the Joe Cross documentary Fat, Sick and Nearly Dead鈥攁 testimonial about the health-invigorating power of fresh fruit and vegetable juices.
鈥淚 became energized by the health importance of juices. I concluded that if we became involved in this we would basically be selling health, not a particular product,鈥 said Jermale.
鈥淲e also saw this as a unique way in which we could contribute to communities of color,鈥 added Anissa. 鈥淢any communities are tied to traditional foods which are delicious and have deep cultural roots, but they aren鈥檛 always healthy foods. More balance in diet is needed.鈥

In addition, the Eddies saw possibilities in building health education in neighborhoods and churches around their healthy diet concepts, as well as a chance to provide youth employment and mentoring to young people in urban neighborhoods.
They take great enjoyment in how Malamiah Juice Bar has brought both of their skill sets together鈥攁nd how both are needed to be successful.
鈥淭he business is pushing me in areas where I need development, and the same has been true for Jermale,鈥 said Anissa. 鈥淗e鈥檚 the visionary and spokesperson and I鈥檓 the bullet points and details person鈥攂ut it has been crucial for both of us to improve in the other鈥檚 strong suit.鈥
Through local funding and an innovative partnership with the Downtown Market, Malamiah opened on time and is thriving amid the excitement associated with the entire urban market concept. (Recently, Governor Rick Snyder visited the Eddies and their juice bar at the new market. See above.)
Anissa continues as a part-time school social worker and Jermale is now the director of education for the Grand Rapids Urban League. All of that activity鈥攑lus two young sons鈥攎akes for a busy lifestyle.
鈥淥ur hope for the business has always been beyond profit,鈥 said Anissa. 鈥淲e want people to be blessed physically and beyond. And, we want to leave behind a legacy of healthy living鈥攆or our sons and our community.鈥