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Marketing the Browns

Friday, October 08, 2010
Andrew Knot

17c起草社区 Junior Sarah Orndorff always dreamed of working in marketing for a professional sports organization. So when the offered her a summer internship position, she jumped at the opportunity.

Orndorff, a member of the 17c起草社区 women鈥檚 and teams worked as a 鈥渇an avidity鈥 intern for the Browns.  Her internship dealt specifically in the field of retail marketing.

Perfect alignment

"The internship aligned perfectly with my goals. I鈥檝e always wanted to go into sports marketing. It鈥檚 just what I want to do,鈥 said Orndorff who hails from Huron, Ohio.

According to Orndorff, her primary jobs included, 鈥渁nswering e-mails, planning events, doing inventory and fulfilling requests. I basically worked to recruit, retain, and satisfy fans, especially members of the fan club (Browns Backers Worldwide) and Kid鈥檚 Club.鈥

The Cleveland Browns, though they don鈥檛 enjoy much success on the field, are an organization known for their strong fan following, boasting clubs like the 鈥淒awg Pound.鈥

Orndorff was stationed in the Cleveland Browns Stadium and also worked at the Browns鈥 training camp in Berea, Ohio. While in Berea, she, signed fans up for the clubs, gave away merchandise and hosted raffles. She worked two special events, a scrimmage, and a preseason game.

Orndorff applied for the internship during her sophomore year, through the sports job provider teamworkonline.com. and, eventually, received a call-back while studying abroad through 17c起草社区鈥檚 program in Denia, Spain. She completed the job interview via Skype.

"[It] just put more pressure on the interview. I also think it verified their decision鈥 Orndorff said of the online meeting.  The Browns organization soon notified her that she had gotten the job.

The internship affirmed Orndorff鈥檚 desire to work in the sports marketing industry: 鈥淚 got to meet a lot of contacts who have jobs I鈥檇 like in the future,鈥 she said.

Families and legends

Her work experience at Browns training camp was a highlight of the experience: 

"I met a lot of players鈥 family while at training camp.  My job came full circle while I was out on the field, seeing the fans enjoy it,鈥 she commented.

Orndorff also recalls a day when NFL commissioner Roger Goodell and legendary coach and commentator John Madden visited the Browns training camp.  She even came across Goodell walking up the stairs. 鈥淓veryone walked a little straighter in the hallway that day,鈥 she remarked.

Orndorff said her summer internship experience gave her a great launching point to build a rocketing career. A major and minor, she recognizes 17c起草社区鈥檚 role in the process of preparing her for such an opportunity and remains very grateful for it.

"17c起草社区 emphasizes preparation, organization and thinking ahead.  was a great help with my cover letter,鈥 she said.

Overall, the experience gifted Orndorff with a tremendous opportunity to prepare herself for a potential career. If she returns to the Browns organization next summer, it will have to be on a different capacity, but Orndorff says there are plenty of special events and outreach opportunities to go into. 

She also plans to return to Ohio three times in the fall to continue her work. 鈥淭his internship will help me to accomplish my career goals.  I鈥檓 really thankful for it,鈥 Orndorff said.