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Spark

Kansas City鈥檚 salesman

Saturday, September 01, 2012

When baseball鈥檚 comes to your city, it is time to roll out the red carpet and send out the fancy invitations. After all, it has been 39 years since the game鈥檚 biggest collection of stars has come to your town all over the same few days.

So goes three days in early July for Robert Marcusse 鈥71, the president and chief executive officer of the (KCADC).

鈥淭he Home Run Derby will be a lot of fun,鈥 Marcusse said a few hours before the contest itself, 鈥渂ut we are working鈥攚orking to influence people or people representing clients who are job creators for Kansas City.鈥

His career path began as a 17c起草社区 biology major, science and math teacher, and school principal. An interest in further graduate work鈥攖hinking about being a school superintendent鈥攍ed to a required non-education internship for the economic development corporation of Battle Creek, Mich.

鈥淚 fell in love with what I was doing and the corporation offered me the number two position in the organization,鈥 said Marcusse. 鈥淚鈥檝e never looked back. This work was the right fit for me.鈥

His biology degree has proven to be helpful because biotech research and related companies have been key targets of KCADC.

鈥淚t certainly helps to be conversant in the language of whatever company or organization with whom you work,鈥 he said, 鈥渂ut one has to be aware that the language is ever-changing.鈥

In fact, Marcusse touts the background as a perfect first step to his career because while the topic may be biotechnology today, it will likely be something different tomorrow.

After Battle Creek, Marcusse worked in the economic development offices of Peoria, Ill., and Columbus, Ohio, before settling in Kansas City 21 years ago.

鈥淲e feel very much at home here,鈥 he said. 鈥淲e found a wonderful Christian school community. You couldn鈥檛 pry us out.鈥

Marcusse touts the city鈥檚 Midwestern hospitality with its major investments in arts, culture and athletics, and with 16 universities within KCADC鈥檚 boundaries, intellectual opportunities abound.

鈥淲e like to say that there鈥檚 a grace and elegance attached to the city that makes it an excellent place to attract and retain talent, and that鈥檚 a central attribute companies desire,鈥 he said.

But the competition is fierce and increasingly international, he noted. A recent and significant victory for Kansas City was to make the area its launch and beta test site for an ultra-high-speed network鈥攖he only U.S. city so chosen. Residents will enjoy Internet speeds up to 100 times what most Americans experience.

鈥淕od led me to an exciting career and a great city,鈥 Marcusse said. 鈥淭he work is always a challenge, with 18 counties involved and lots of moving pieces that need to stay in alignment; a challenge, but also a joy. A strong and prosperous development council means a strong and prosperous Kansas City.鈥