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17c起草社区 alum uses teaching experience to run a business

Friday, September 09, 2016
Jacquelyn Hubbard

One might not see an immediate connection between teaching high schoolers and running a business, and Melody VanderWeide 鈥99 didn鈥檛 at first, either. But after an unexpected opportunity to transition from teaching to managing a business website, VanderWeide realized they were more correlated than she thought.

While teaching chemistry and physical science at Grand Rapids Christian High School (GRCHS) in 2009, VanderWeide was also in a Mothers of Preschoolers (MOPS) group at her church, serving as the social coordinator to find things around Grand Rapids that parents could do with their kids.

鈥淲hen I was teaching, I found it difficult to keep up with [MOPS outreach], so I thought I would put the information I found for them on a website instead,鈥 VanderWeide said. 鈥淎fter a while, I found that people who weren鈥檛 in our MOPS group were looking at our website, and businesses started asking me to tell people about them. It just grew from there鈥攊t was really organic.鈥

Managing Grand Rapids Kids

VanderWeide left her ten-year career at GRCHS and invested in her website, which she named . As the organization's creative director, she now staffs five employees and ten contractors for the website, and various mothers contribute to the website as well.

Grand Rapids Kids offers tools like a calendar of local events, helpful articles, travel guides and sponsorship opportunities. VanderWeide manages her team to help with troubleshooting and to maintain a common vision.

鈥淲e are helping parents figure out how to spend their precious time and money, and there鈥檚 a lot of trust there,鈥 VanderWeide said. 鈥淲e never throw anything out there that we don鈥檛 think is accurate and honest. Our community really appreciates what we do, and we thrive on that.鈥

With a decade of teaching experience, some of VanderWeide鈥檚 work for Grand Rapids Kids has come naturally. 鈥淚鈥檝e found that teaching is honestly not that different from running a business: in teaching, you want to come up with creative ways to communicate with your students, and in my business I need creative ways to communicate with my readers,鈥 she said. 鈥淭eaching prepared me to run a business and it was really fun to find that out.鈥

VanderWeide loves working with creative mothers that bring a certain understanding of parenting to the table. She also enjoys the creativity and flexibility of her responsibilities. 鈥淚 love traveling and being able to pour into the community,鈥 she said. 鈥淲hat I do on a daily basis is never the same, so I don鈥檛 get a chance to get bored, which is wonderful. We are constantly moving ourself to the next level.鈥

A love for teaching, in many forms

VanderWeide鈥檚 passion for teaching and leading others can be traced back to when she was in second grade, when she would sit her brother and sister down to teach them things. 鈥淏eing a teacher was something I always thought I would be,鈥 she said.

VanderWeide is thankful for her time teaching at GRCHS and for the teaching experience she has with Grand Rapids Kids, albeit its atypical style. She hopes the company will continue to grow so that she can pass the torch along to someone else when she is no longer a mother in the young-family demographic.

VanderWeide plans to continue running the Grand Rapids Kids website, service in women鈥檚 ministry at her church as the communications director, and spending time with her three children and husband, Derek VanderWeide 鈥98.

鈥淚鈥檝e learned that your life is an adventure, and if you would have told me ten years ago that I would own a website, I would have laughed,鈥 VanderWeide said. 鈥淗ave an open mind and let the adventure come to you. You can have ideas of what you want to do and where you want to go in life, but just be open鈥攖he skills you learn might be used for things that don鈥檛 even exist yet.鈥